The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy. That is why the continual modernization and progression of the manufacturing industry is essential. This book examines the critical factors to "future-proof"mid-market manufacturing, including recruitment, technology, marketing, branding and diversification.
Andrea Belk Olson, MSC, is a 4-time ADDY(R) award-winner and founder/CEO of Prag'madik, a marketing and communications strategic consulting firm. With 20 years of direct, digital, social, technology and content marketing expertise, Ms. Olson helps industrial organizations exceed customer/client growth and cost-reduction expectations. Prior to Prag'madik, she served as a corporate marketing executive for multiple global manufacturers, including Martin Engineering and Marco Group International. Specializing in B2B branding and marketing operations, Ms. Olson has led multiple global re-branding and product positioning efforts. She is Pragmatic Marketing and SCIP II Certified, with over 40 published works on marketing differentiation and best practices.