A comprehensive guide to writing, publishing, and launching your book--and monetizing your content
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?
No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.
Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to
- Get clarity on your message and audience
- Develop your manuscript and choose a publishing option
- Build your author platform and presence through social media, publicity, influencer marketing, and partnerships
- Launch your book with the bang that it deserves
- Use the content you've developed to create new income streams beyond the book
These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times.
A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
Tanya has been empowering authors to tell their stories since she joined Greenleaf Book Group in 2004. As the company's Chief Executive, Tanya fosters a culture of innovation centered on creating new opportunities to better serve authors. As the first hybrid publisher, Greenleaf Book Group has been at the forefront of innovative publishing for twenty years and continues to grow in response to author needs, morphing from a book distributor to a full-service publishing house that now includes an author branding department. Having worked closely with retailers while building Greenleaf's sales and distribution channels, Tanya knows first-hand how the power of a book can be amplified through a strong author brand--and, in turn, how a brand can be amplified by a book. She writes regularly on personal branding, leadership, and the publishing industry for Inc.com and hosts the podcast Published, which guides authors through all areas of publishing. She regularly speaks and writes on the publishing business so that potential authors will have a clear understanding of the industry and how to succeed within it. Before joining the publishing industry, Tanya worked in digital media and as a television producer for Extra! and E! Entertainment Television. She lives in Austin with her two daughters and a house full of animals.