Ryan Holiday reveals for creators of all types how to conceive of long-lasting and successful works. Through interviews with experts, a deep study of imagination, and a study of works in various genres (from Iron Maiden’s music to Winston Churchill), this book provides tools to build an audience, develop ideas, and prepare the best business plans.
Ryan Holiday is an American writer, marketer, and entrepreneur interested in personal and corporate development. He is the media editor for the New York Observer and has written for Forbes, The Huffington Post, and others. He also wrote Confía en mí, estoymintiendo.
“How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century.” —The Financial Times , on the English-language edition
