Not only is content marketing outperforming traditional marketing but also personal brands are becoming more influential than big brands with much larger budgets.
In this book, you will discover:
- Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead
- Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing
- Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be 'unreachable' by traditional marketing, while increasingly empowering consumers to act as voluntary marketers
- And so much more
Get your copy today